Posts Tagged: business

2013 to 2016 Online Advertising Comparisons

In 2014, online advertising will reach $121 billion. By 2016, internet display ads ($74.4 billion) will overtake paid search ads ($71.1 billion). By 2016, remarketing and social media ads (e.g. Facebook) will own a higher percentage of the ad market than Google’s search ads. Even though ad spend was down 3% in 2013 and has dropped…

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Local business searches done on the go

The mobile market is constantly growing, giving users multiple avenues to find what they need. The variety of different devices provides multiple opportunities to search local business. 63% of local business searches, in fact, are done through multiple devices. 79% are done on a mobile phone. Restaurants account for 23% of the searches, auto service…

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What’s New In The Google Places Dashboard

The process of updating Google Places to Google+ Local has not been the fastest, nor smoothest. However, Google Places Dashboard (the backend tool that allows local businesses to manage their business information that appears in Google’s search results) will offer some new functionality. This will include a new look and design, more integration with Google…

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When duplicate records attack…

  We spend a lot of time fixing duplicate business listings due of the variety of issues they cause. Why is it then that they are always coming back? It is explained by big local search publishers aggregating business listings data from a large variety of sources, the process of Conflation and The View, and lots of guessing…

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How to Get Online Reviews for your Business

Does your small business underestimate  the importance of online reviews? Here is a great article on how online reviews influence purchasing decisions  and how to get more for your business! Written are some great tips to encourage consumers to write about their experience with your business online.  To read about this click the link below!…

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