Latest News

The latest industry news and marketing info from the experts at Localis.

 

Growing Franchise Unit Sales in 2015

At the same time you’re reading this article your next customer is searching for you on the web and on a mobile device. A study by Google and Nielsen pointed out Nearly 3 out of every 4 persons that perform a search take additional action. Those actions are: calling, visiting, or purchasing what they were…

Read more »

5 Myths – Local SEO

Most search engine optimization strategies used by big brands are different for local businesses, leaving many people confused on what to believe. The following separates five myths from truths. The first myth is that claiming a Google listing is the way to boost SEO. The truth is that there is no “one” way to boost…

Read more »

The Importance of Accurate Business Listings

73% of people say they lose trust in a local business when an online local listing for that business is incorrect. 67% of people say the same if they get lost due to faulty location. Regardless of who is at fault, it is critical that multi-location businesses preserve customer trust by ensuring accuracy in their…

Read more »

78% of local-mobile searches result in an offline purchase.

And according to ComScore, this is usually in a few hours. Several studies were conducted to obtain these recent findings. Ipsos conducted an online survey of consumers across nine vertical segments: Auto, CPG, Finance, Local Services, Media & Entertainment, Restaurant, Retail, Tech and Travel. The firm also reviewed and incorporated data from a smartphone shopper diary study….

Read more »

2013 to 2016 Online Advertising Comparisons

In 2014, online advertising will reach $121 billion. By 2016, internet display ads ($74.4 billion) will overtake paid search ads ($71.1 billion). By 2016, remarketing and social media ads (e.g. Facebook) will own a higher percentage of the ad market than Google’s search ads. Even though ad spend was down 3% in 2013 and has dropped…

Read more »

Local business searches done on the go

The mobile market is constantly growing, giving users multiple avenues to find what they need. The variety of different devices provides multiple opportunities to search local business. 63% of local business searches, in fact, are done through multiple devices. 79% are done on a mobile phone. Restaurants account for 23% of the searches, auto service…

Read more »

Attention Small Business Owners

Marketing change. Old SEO tactics. Marketing strategies integration is the winner! Companies who say their SEO is “highly effective” have pulled SEO and social media together. SEO is now a much more complicated activity then the old days. Brand and audience need to be the new focus. Insert the small business brand into SEO. Understand what…

Read more »

What’s New In The Google Places Dashboard

The process of updating Google Places to Google+ Local has not been the fastest, nor smoothest. However, Google Places Dashboard (the backend tool that allows local businesses to manage their business information that appears in Google’s search results) will offer some new functionality. This will include a new look and design, more integration with Google…

Read more »

When duplicate records attack…

  We spend a lot of time fixing duplicate business listings due of the variety of issues they cause. Why is it then that they are always coming back? It is explained by big local search publishers aggregating business listings data from a large variety of sources, the process of Conflation and The View, and lots of guessing…

Read more »